Investing in Youth
CLIENT
Youth Challenge Fund
OBJECTIVE
Ensure broad understanding of the organization’s goals, support fund development, and defend against risks to reputation and standing in the community
SOLUTION
Develop an integrated communications plan; stage a grassroots media event for the first funding announcement by Ontario Premier Dalton McGuinty by showcasing local youth talent (dancers, singers, rappers); kids were the stars of the show, hosted by Michael Pinball Clemons
RETURN
Long-term communications platform for the organization was cemented; positive targeted provincial media coverage; public momentum continues