Eyes on Eggs
CLIENT
Burnbrae Farms
OBJECTIVE
Generate awareness of the eye health benefits of lutein-enriched eggs among consumers and trusted health advisors in order to drive sales of Omega Pro eggs
SOLUTION
Establish a mutually-beneficial partnership with CNIB focused on the relationship between nutrition and eye health; leverage the partnership by promoting the research being done through media and on-package promotions
RETURN
70 news outlets covered the story, generating 7 million media impressions; consumer and trade event collaborations; on-pack promotion during eye health month