Case Studies

Branding Brains

CLIENT

McMaster University

OBJECTIVE

Drive interest and enrolment to new graduate studies programs in Neuroscience

SOLUTION

Develop a distinct brand identity and reach out to prospects in a direct and innovative way – over their desktop through a live webcast that featured key researchers and high profile professors, the very people students would work with in the program

RETURN

In the school’s most successful program launch ever, MINDS (McMaster Institute for Neuroscience Discovery and Study) was introduced as the name and brand identity for the program; launch generated more than 100 quality applicants in under 100 days