Values Not Veneers
CLIENT
Intracorp and Toronto Community Housing
OBJECTIVE
Generate interest and end-user sales of condominiums and townhomes in a mixed-income residential development in the east end of Toronto
SOLUTION
Tell compelling stories based on shared community values rather than countertops, kitchens, fixtures and finishes; for example, Intracorp featured real stories of the surrounding community (interesting locals, retailers) through the web site, sales office and outdoor advertising
RETURN
Quality end-user sales; received Best Marketing Campaign award in 2006 from the Greater Toronto Homebuilders Association