Sign of Trouble
CLIENT
First Canadian Title
OBJECTIVE
Demonstrate First Canadian Title’s leadership position in the area of real estate fraud, while promoting the benefits of title insurance
SOLUTION
Turn the iconic image of a real estate sign on its head and use this striking visual as a backdrop to front yard news conferences staged in Canada’s hottest real estate markets
RETURN
60 news outlets covered the story over 72 hours, generating 8 million media impressions and a surge in sales volume