Take 5

CLIENT

Clover Leaf Seafoods

OBJECTIVE

Highlight the convenience, taste, and healthy choices available with Clover Leaf cornerstone products and showcase their ease and versatility

SOLUTION

Start by challenging celebrity chef Michael P. Clive to "re-invent fast food" by coming up with 20 new recipes using Clover Leaf products, using just 5 ingredients and getting each recipe to the table in 5 minutes; mount an integrated campaign that asks Canadians to "Take 5" and give Tuna Curry in a Hurry and 20 other tasty recipes a try

RETURN

Original Pilot creative used across a national, integrated advertising, marketing, online and media relations campaign; extensive media coverage included more than 80 print and online stories, 10 TV appearances and more than 16 million media impressions