Love to Vacuum
CLIENT
Electrolux Home Care Products
OBJECTIVE
Engage Canadian consumers with a playful, engaging and interactive marketing campaign to create awareness of the Zuum Z-series central vacuum system by eureka!
SOLUTION
Create LoveToVacuum.com, an interactive microsite where consumers can send edgy, playful V-cards (vacuum cards) to their domestically-challenged loved ones; run a consumer contest to win a Zuum by eureka!; invite Tom McNulty, housecleaning expert and author of Clean Like a Man, to serve as brand champion and promote the Zuum launch and the Love To Vacuum campaign
RETURN
More than 100 stories and mentions through consumer media outlets including television and radio interviews, contest website mentions, and marketing and social media stories, resulting in more than 12 million media impressions; microsite engagement also resulted in 2,800 survey entries, 1,300 V-cards sent, 3,000 contest entries and 185 Tell-a-Friend submissions recommending LoveToVacuum.com