Case Studies

The Ho Tram Strip

CLIENT

Asian Coast Development Ltd

OBJECTIVE

Generate international awareness of Vietnam’s largest tourism venture, the Ho Tram Strip, a $4.2 billion seaside luxury hotel resort and entertainment destination in southern Vietnam

SOLUTION

Tell the unique story of the Ho Tram Strip project and highlight Vietnam’s emergence as one of the world’s most exciting new tourism and gaming destinations by leveraging partnerships with Greg Norman Golf Design, high profile gaming architects, and the Vietnamese government

RETURN

Widespread coverage around the world – Associated Press, The Wall Street Journal, Canadian Press, The Globe and Mail, Agence France Presse, The Guardian, Macau Daily Times and others – establishing ACDL as a player in Asia’s emerging gaming and tourism industry