Haiku to Go

CLIENT

Burger King

OBJECTIVE

Create an interactive campaign to introduce the new Burger King’s Steakhouse Burger to the social web

SOLUTION

Launch MeatHaiku.com and ask Canadians to profess their passion for meat by writing a haiku poem to prove that “meat eaters have a sensitive side too”

RETURN

Almost 40 million traditional and social media impressions, thousands of conversations started on wrestling, poetry, contest, food, industry and news sites worldwide, and more than 600 original Haiku poems written and submitted