Ultimate Cool Factor
CLIENT
Molson
OBJECTIVE
Generate awareness for the Canadian launch of Coors Light’s Cold Certified Bottles, which feature a temperature-sensitive label that changes colour when the beer is optimally chilled
SOLUTION
Work with the stars of Food Network Canada’s Food Jammers to create and demonstrate three radical web videos showing how to chill beer quickly. The viral spots included a beer-chilling rocket powered by dry ice; a bicycle-powered V6 beer engine constructed from a block of solid ice; and the ultimate beer freezer modification
RETURN
60 media outlets and blogs covered the story, generating 4.6 million media impressions, including thousands of viral videos views