Case Study
Sign of Trouble
Client
First Canadian Title
Engage Media
Deliverable: high impact and on-message campaigns that provide news value
Understanding the media you need to reach is one thing – navigating through it with your story intact is another matter entirely. Pilot PMR doesn’t just pass along messages on behalf of its clients. We handcraft meaningful, content-rich storylines that journalists understand, appreciate and act on.
Case Study
Ultimate Cool Factor
Client
Molson - Coors Light
Launch Products and Services
Deliverable: on-target exposure that impacts consumer choice
Taking a product to market often calls for long-term planning, strategic timing and a great story to tell. The fact of the matter is rarely does any venture have the luxury of all three of these conditions intersecting at once. Pilot PMR digs deep in short order, generating tangible news value and creating stunning visual opportunities. We push past recognition and drive for sales.
Case Study
Water Works
Client
Algonquin Power Limited
Build Brands
Deliverable: crisp market position and presence that accelerates competitive reach
New and emerging brands immediately face an uncertain world, so establishing clarity of purpose and value is critical in the formative years. Pilot PMR works closely with senior management to understand the nuances of the opportunity, then steps away to deliver perspective and a compelling market position.
Case Study
Love to Vacuum
Client
Electrolux
Develop Content
Deliverable: smart ideas for direct connections and social networks
Whether it's a story told in 140 characters or less, a live event that commands attention, or an original interactive web experience, Pilot PMR creates persuasive content that engages audiences and move them into action. Pilot PMR is recognized for flawless execution and our ability to proactively problem solve – low maintenance, high value.
Case Study
Tell-Tale Tabloid
Client
BBC Canada
Design Visual Communications
Deliverable: stunning visual elements that demand a response
Translating brand promises into visual elements is an essential aspect of our work. In the past five years, Pilot PMR has developed, renewed or propelled more than 24 unique brand identities into the North American market.
Visit
www.mediafitness.comCoach Spokespeople
Deliverable: training that transforms conversation into valuable coverage
News is consumed in many more ways than it was just 10 years ago, which is why media training sessions require more rigor than ever. TV cameras and print journalists represent a shrinking percentage of the means by which your message gets passed along, which is why proactive media training has never been more critical. Better understand Pilot PMR’s proprietary approach at Media Fitness.
CONTACT
416.705.1723
416.779.5560Manage Issues
Deliverable: fierce brand protection, counsel, planning and support
Crises and issues are unavoidable; however, how companies choose to navigate through the challenges is completely at their discretion. Viral campaigns have emerged as the leading cause of brand disintegration during a crisis, which is why Pilot PMR creates customized, proactive measures to combat rapid-spreading news, activity and even rumors that affect your business – whether it’s the bottom line, reputation, employee morale or, more often than not, all of the above.